So, you’ve decided to start blogging. Now what?
First of all, congratulations! Blogging can be a wonderful experience, and if done right (or if you get lucky) you’ll encounter many opportunities to meet people in the business that may help your professional career. I’m going to assume that you have no experience blogging, and if you don’t- that’s okay! You are not the first to feel that way. In fact, when I started blogging years ago I didn’t know what I was doing more than half of the time.
A great question to ask yourself is, “Why do I want to start blogging?”
It is important to at least know your purpose in starting a blog. It does not have to be anything major, you can start blogging for any reason. However, you should definitely have a reason as to why you are going to start blogging. There are many reasons why people blog, and sometimes the reasons for doing so might change. If that happens to you, that’s perfectly fine! I like to thing of change being a representation of your thoughts evolving and expanding. So, what’s your reason for blogging?
Now that you’ve found your reason, it would be a great idea to think about what you are going to blog about.
It would be a great idea to determine what kinds of topics you will be addressing or writing about. It does not have to be narrow, nor does it need to be general. If you have a specific goal for starting a blog, such as wanting to be an author one day and hoping a publisher comes across your blog- you might want to post content that will reflect your work and leave a good impression! There is no perfect answer to determining what you are going to blog about. It should definitely coincide with your reason and goals for starting a blog, though. Ultimately, this is your blog, so you can blog about whatever you want! Please do be sure that whatever you post online stays online forever. So please be mindful about what you post!
Where will you blog?
There are many great platforms to start your own blog for free. Yup, for free. Personally, I like using WordPress. I don’t have much experience using other platforms, and I immediately got comfortable using WordPress so I never thought about switching to another platform. Other than using WordPress to start your own blog, you can also check out platforms like Squarespace, Tumblr, and Wix, to name a few. Most blogging platforms offer a user friendly interface in costumizing the look and feel of your blog, some even providing free full layouts (also called themes) that you can use if that’s what you prefer.
Do you want your blog to attract a lot of readers, and if so- how will you accomplish that?
Sometimes people want to blog just to blog. Others want to interact with other people online and start conversations about the topics that they write about on their blog. For those wanting to use a blog for professional reasons, they might be interested in attracting readers that will connect them to networks and people that can help them expand their professional connections. If you are not necessarily concerned with attracting random visitors to your blog, consider making your blog private if you seek privacy but still want to blog online (kinda like an digital journal). So, what audience are you trying to attract, if any? A great idea to consider incorporating into your blog is integrating your social media networks. This can range from adding your links to your social media pages on your blog, in your posts, and all the way to having a live feed of your social media posts on your blog. The options that will be available to you will depend on what platform you use, and what features will be available to you. There is a lot of information on this online, so I recommend searching it up on google to get specific information on the platform you are using. Letting people know on your social media that you have a blog by providing a link on your social media pages will probably attract readers that are currently subscribed to your social media feeds.
Now that you’ve got your basics covered, all you have to do is start posting your blogs! Good luck, and happy blogging!